MUJI TO GO Campaign 2023
Research & Inspiration
For the Spring Travel 2023 campaign, I was tasked with creating an illustration that showcases MUJI's line of travel products. My process began with word association, which brought to mind the book Oh, the Places You'll Go. This inspired me to illustrate a packing journey, capturing the essence of travel and adventure.
For the Spring Travel 2023 campaign, I was tasked with creating an illustration that showcases MUJI's line of travel products. My process began with word association, which brought to mind the book Oh, the Places You'll Go. This inspired me to illustrate a packing journey, capturing the essence of travel and adventure.
Product Sketches